How to Bring Up Sex Toys With Your Partner Without It Feeling Awkward

Hand-drawn illustration of a couple sitting close together on a sofa in the evening, each holding a mug, one turning to the other with a small curious smile as if about to ask something.
Written by Janice · Last updated: 23 September 2026

Bring it up at a calm moment outside the bedroom, and say it as something you want to try together. Tell your partner what you would like, ask what they think, and accept "maybe later" as a fair answer. Then choose a small first toy together instead of buying one as a surprise.

The awkward part is usually the wording of the question, so most of this guide is about wording. It is also a more ordinary question than it feels. You are very far from the first person to ask it.

How common it is

Do couples actually use sex toys?

Yes, in large numbers, at least where researchers have measured it. A nationally representative US survey of 2,056 women aged 18 to 60 found that 52.5% had used a vibrator (Herbenick et al., 2009). A matching survey of 1,047 US men found that 44.8% had used a vibrator in solo or partnered sex at some point in their lives (Reece et al., 2009).

Both surveys are American and were published in 2009 (the men's data was collected in 2008). We could not find a comparable study of vibrator use in Malaysia, so they cannot tell you what Malaysian couples do. They do show that this is a common question wherever people have been asked about it.

There is also a plain physical reason couples try toys. In a 2015 US survey of 1,055 women aged 18 to 94, 18.4% said intercourse alone was enough for orgasm. 36.6% said they needed clitoral stimulation to orgasm during intercourse, and another 36% said they did not need it but it made their orgasms feel better (Herbenick et al., 2018). A small external vibrator is one simple way to add that stimulation during sex.

Women in a US national survey who had used a vibrator52.5%
Men in a US national survey who had used a vibrator44.8%
Women who said intercourse alone was enough for orgasm18.4%
Women who said they needed clitoral stimulation to orgasm during intercourse36.6%

US surveys published in 2009 and 2018. We could not find a comparable study of vibrator use in Malaysia.

Before you say anything

What should you think about before you bring it up?

Two things: why you want it, and when you ask.

Why. Be honest with yourself about the reason. "I am curious," "I want to try something new with you" and "I want more clitoral stimulation during sex" are all good reasons, and you can say each of them out loud. Each one is about adding something you might both enjoy.

A harder reason sounds like "we barely have sex anymore and I want to fix it." A toy is not a fix for a sex life that has stalled because of rejection, resentment or very different desire levels. In a study of 229 people in long-term relationships, those who dealt with mismatched desire through strategies involving their partner, such as talking with them about it, reported higher sexual and relationship satisfaction than those who handled it alone. These strategies were not linked to higher desire, and the study shows a link, not cause (Vowels and Mark, 2020). If that is the real issue, talk about that first. We wrote about it in what is actually going on when sexual desire fades in a long-term relationship.

When. Pick a calm, private moment with your clothes on. A drive, a walk or a slow evening at home all work. Avoid asking in the middle of sex, straight after an argument, or right after your partner has said "not tonight." At those moments the question can sound like a complaint.

Hand-drawn illustration of two people walking side by side on a quiet path at dusk, shoulders almost touching, mid-conversation.
What to say

How do you actually say it?

Start softly. The Gottman Institute's advice for hard conversations is to describe the situation without blame, say how you feel, and ask for what you want (The Gottman Institute). It was written for arguments. The same three steps fit a slightly embarrassing request.

Instead of"Things have been a bit boring lately."
Try"I have been curious about trying something new with you."
Instead of"Everyone uses these now."
Try"I read that a lot of couples use one. What do you think?"
Instead of"I need more than what we do."
Try"I think I would really enjoy this with you."

Say the positive version of what you want. "I would love to try this with you" gives your partner something to say yes to. "You never want to try anything new" gives them something to defend.

Then ask a question and stop talking. "What do you think?" or "Is that something you would ever want to try?" Let them answer before you add reasons.

Your partner may also react to a different question from the one you asked. People often hear a second message under the words, about the relationship or about themselves. The linguist Deborah Tannen calls these metamessages (Deborah Tannen). "Want to try a toy?" can be heard as "you are not enough." If the reaction seems bigger than the question, that second message is often the reason. We wrote more about it in your partner hears two conversations at once.

The worry under the worry

What if my partner feels replaced?

Feeling replaced is the fear that usually sits under a quick "no," even when nobody says it out loud.

Say the reassurance plainly: the toy is for the two of you, and your partner is still the person you want. Then hand over some control. Let them choose it, hold it, or decide when it comes out.

The research here is small. In one study, 49 men in heterosexual relationships used a couples' vibrator with their partner over six weeks and then described the experience in their own words. Their answers grouped into four themes: physical pleasure, awareness of their partner's experience, novelty and variety, and intimacy. The men tied their own pleasure to their partner's pleasure (Watson et al., 2016). Forty-nine men cannot predict how your partner will feel. For the men in that study, the toy was something they shared with their partner.

If your partner is a woman, the same worry can sound like "Am I not doing enough?" The 2018 survey above helps here: about 1 in 3 women in it (36.6%) said they needed clitoral stimulation to orgasm during intercourse. A toy is simply a tool that provides it.

Ask with curiosity instead of arguing. "What part of it feels strange to you?" invites a real answer. "It's not a big deal" usually ends the conversation there. Esther Perel's view is similar: asking how someone came to see it their way can help you understand their experience and still leaves room to disagree (Esther Perel).

Hand-drawn illustration of two hands resting together on a blanket, one hand gently covering the other in a reassuring squeeze.
If the answer is no

What if they say no?

Then the answer is no, for now. Saying yes has to be your partner's free choice. Pushing makes the idea harder for them to feel relaxed about later, and it is unfair to them.

Ask what would help. Sometimes the answer is "not a big one," "not yet" or "let me look first."
Give it a few weeks. One calm follow-up is fine. Raising it every weekend turns an invitation into pressure.
Keep it in proportion. Their answer is about the toy. Try not to take it as a verdict on you.
Skip the surprise purchase. Buying one without asking takes away your partner's say, and it can make the first time feel like a test.
Choosing the first one

What is a good first toy for couples?

Choose it together. Looking at options side by side on one phone makes the decision something you do as a pair, and it answers "what would we even buy?" before that turns into a worry.

Small and external. Something that rests against the body feels less intimidating the first time.
Body-safe material. We explain what that means in what makes a sex toy material actually body-safe.
Quiet. If you live with family or have thin walls, a quiet motor matters more than extra settings.
Simple controls. One or two buttons are easier to use the first time.
The right lubricant. Check what suits your toy in our water-based vs silicone lubricant guide.

For the first time you use one, read how to use a vibrator. For a short list to start from, see the best beginner vibrators in Malaysia. If buying it feels like the harder part, we covered the law in are adult toys legal in Malaysia? and discreet shopping in where to buy adult toys in Malaysia.

Hand-drawn illustration of a couple sitting cross-legged on a bed, heads close together, both looking at one phone held between them, smiling.
Myth: "Only couples with problems use toys."
In the 2009 survey of US women, recent vibrator users scored higher on most measures of sexual function, including desire, arousal and orgasm (Herbenick et al., 2009). The survey shows a link, so it does not prove the toy caused anything. It does make the "only couples with problems" idea hard to believe.
Questions people ask

Bringing up sex toys: common questions

Is it normal for couples to use sex toys?
Yes. In two national US surveys published in 2009 (adults aged 18 to 60), 52.5% of women and 44.8% of men had used a vibrator. We could not find a comparable study of vibrator use in Malaysia, so read those numbers as a sign that the question is common.
When is the best time to bring up sex toys with my partner?
A calm, private moment outside the bedroom, with your clothes on. Avoid asking during sex, straight after an argument, or right after your partner has said not tonight. At those moments the question can sound like a complaint.
Will my partner think they are not enough?
They might worry about it, so say the reassurance out loud: the toy is for both of you. Let them help choose it and decide when it comes out, so it feels like something you do together.
Should I buy a sex toy and surprise my partner?
No. A surprise takes away your partner's say, and it can make the first time feel like a test. Look at options together and pick one you both like.
What is a good first sex toy for a couple?
Something small, external and quiet, made of a body-safe material, with simple controls. Choose it together. Our guide to the best beginner vibrators in Malaysia has a short list to start from.
What if my partner says no to using a sex toy?
Accept it for now and ask what would make it feel more comfortable. One calm follow-up after a few weeks is fine. Asking again and again turns an invitation into pressure.
Pick one together

Browse our couples collection side by side on one phone, whenever you are both ready.

See couples picks